Under the national industrial strategy, the China National Furniture Association initiated a promotion event named “2021 Excellent China Furniture Products” this February. Through our multiple media channels both at home and abroad, the China National Furniture Association displays some selected furniture products that are designed and made during the industrial transformation and upgrading process. We hereby encourage innovation competitiveness in the industry and highlight Chinese brands' images on the global market.

Our WeChat page will update the “Excellent China Furniture Products” series in the following weeks. All these products have been launched to the market before the end of 2021. Subscribe and follow us!

AURORA (CHINA) Co., Ltd.

The company (hereinafter referred to as "Aurora Furniture") is affiliated to the Aurora Group, which was founded in 1965. At the beginning, it was as an agent for punch clocks and Chinese typewriter. Aurora has since grown into a group that provides full-service office solutions. Its business includes office automation equipment, office furniture, office cloud services, 3D printing software and hardware, etc. In 2003, the Aurora International Building located on the banks of the Huangpu River in Lujiazui, Shanghai was officially opened. Its offline marketing channel contains more than 1,500 direct and distribution bases on both sides of the Taiwan strait, with more than 6,000 employees.

As one of the core businesses of Aurora Group, Aurora Furniture conducts the research and development, production, sales and service of office furniture, medical furniture and school furniture. Guided by customer needs, it integrates the concepts of environmental protection, health and intelligent application in design and production to create humane, efficient and happy office space solutions for customers. With the innovative ability, quality assurance and exquisite service that keep pace with the times, the current marketing network has spread all over the country, and the number of domestic customers has exceeded 80,000, including nearly 300 of the world's top 500 companies.

Excellent Product of the Year --Puffy collaborative sofa

Puffy协作沙发是蓬松柔软的轻松协作港湾。可融入多样的办公形态，满足开放与半开放，支持单人、多人各种办公协作形态。模块化的设置，可组成L型、U型、直线型、曲线多种形态，开放与专注性兼具，可选配屏风、电源、桌板配件，适配单人、多人的协作形态；双轴360°可旋转桌面,侧边平台融入电源模块，鼓励即时工作；木脚原生态质感，让商品更具家居感。

This sofa brings the new-generation office workers relaxing and pleasant mobile-type collaborative working experience. As a good match for different office spaces, it can meet the demands for open, semi-open, separate and collaborative office work purposes. Due to its modular design, users can arrange the sofa in L shape, U shape, straight line, curve or any other shapes they like. Supplied with screen, power supply, table board, tea table series and other items, the puffy sofa can be used for lobby, reception center, office, leisure and other public spaces.

Puffy takes the fluffy bread as the inspiration source, uses the radian of the bread as the design element and highlights the soft cushion. Such design concept challenges the traditional sofa impression and pays more attention to the experience of relaxation, friendliness and comfort like home. Its fashionable colour is adaptable to various office environments.

As the soul element of Aurora's activa smart office solution, the Puffy modular sofa is suitable for the new office ABW work mode. It can be customized with different shapes of small sofas to create endless shapes, highlighting the individuality and diversity of the space.

Apart from Wechat, the “Excellent China Furniture Products” are compiled on the China Furniture Yearbook, Communication journal, website, and overseas brochures. The promotion covers domestic governmental minitries and agencies, industrial organizations, educational institutions, design studios, and more than 50 countries or regions' national industrial organizations, embassies and consulates, foreign official agencies in China,  international organizations and exhibitions. Welcome to contact the CNFA International Department by +86 10 87766821 for any cooperation needs.

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